A New Logo for IAPB

The IAPB logo has seen many variations over the 25 years of its existence – some of the older versions (and their distortions) can still be found on the Web and some outdated publications. The current logo has remained unchanged (officially, at least) for almost a decade.

However, as an image, it poorly complemented the more dynamic VISION 2020 logo. Its design made it stand out in isolation from the VISION 2020 global initiative, thereby confusing some of our supporters, who could not make out the relationship between IAPB and VISION 2020. It was as if we were promoting two distinct, unrelated brands that competed for attention.

To address these concerns, IAPB commissioned Red Giant Projects, a UK-based design agency that had already done some wonderful work with Standard Chartered Bank’s “Seeing is Believing” programme, to work on corporate identity and design principles for both the Agency and VISION 2020, its Global Health Partnership with WHO. The new IAPB logo, presented as a ‘lock-up’ with the VISION 2020 logo, underscores the relationship between the two brands – VISION 2020 is IAPB’s flagship initiative and primary activity. What we are is IAPB and what we do is VISION 2020: The Right to Sight.

We hope the new logo, especially with the lockup, refreshes the brand, eliminates the inadequacies of the earlier version and spells out who we are and what we do with clarity.

Abi Smith
Communications Manager